If you use social media then you must be aware of geotagging. Through geotagging it is known which place is actually being talked about. Geotagging includes many such information, which makes it easy to find the location accurately. This time the government has talked about including geotagging in the census also. Today we know what geotagging is and where it can be used.
What is geotagging?
If understood in simple language, the process of adding location information on any digital content including photos, videos and media files is called geotagging. When you enable GPS in your smartphone before taking a photo, it assigns coordinates while storing the physical location along with the photo. Apart from latitude and longitude, these coordinates are in decimal degrees, which makes it easy to pin point the location on the map. In geotagging, other information including altitude and place name can also be saved and all this is stored in the metadata of the file.
What is the use of geotagging?
Geotagging can have many uses as per the need. According to social media, a user can use geotagging to highlight a specific location like a cafe or restaurant. Social media platforms also spot trends through geotagging. Talking about photography, it can be used to assign location especially to photos taken during travel. Similarly, in marketing, geotagging is used for advertising and targeted campaigns based on location. Apart from this, it is also used for urban planning, emergency response, environmental monitoring, navigation, sharing, security and intelligence purposes.
Disadvantages of geotagging
Along with many uses and benefits of geotagging, there are also some disadvantages. With its help, movement profile of a person can be prepared. That means it can be traced where a person goes. This information can be used to target or monitor someone. Apart from this, many companies can also use location data to show personalized ads. Therefore, one should always be careful while sharing geotagging photos or files.
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