Our intimate conversations
There are several startups in the space of sexual wellness.
It may seem like a taboo topic many would prefer to avoid yet for some reason for me it always seemed a natural part of the conversation. Just as you might experience issues with bladder or back pain, you may need help with sexual wellness.
Yet I realize that I have been working in the healthcare space for 7 years, and my perspective is heavily skewed.
This topic is still a taboo for many.
That’s why it was so interesting for me to check how modern brands approach building in this niche. On the one hand, we have mental healthcare, on the other one — a physical aspect of sexuality.
Here I must admit first — I was not interested in holistic femtech/male tech apps, we will leave this topic for another time.
I was searching for a sexual health app. Sex problem at its core, not one of many, not one as a result of hormonal imbalance or mental load, sexual problem in itself. An isolated and probably not the most “holistic” view of health yet it’s still a thing.
Let’s dive in, shall we?
