The competition regarding short videos is becoming stronger. Now Netflix has also decided to launch a new vertical feed on mobile like Instagram Reels. The company is currently testing this feature. This feature will allow users to watch short clips of movies and TV shows. Netflix has called it a feature related to discovery and sampling rather than a social feed. Let us know about this feature in detail.
How will this feature work?
In this feature, short-videos of Netflix shows and movies will be shown to the users. By tapping on these, users will also be able to watch full episodes or movies. Actually, many users take a lot of time to decide what they want to watch. This feature has been introduced to reduce this time. Netflix wants viewers not to go to other apps to watch trailers or clips related to a film etc. and this feature will work as an on-platform feed.
Netflix hits many targets with one stone
By bringing this feature, Netflix will be able to keep viewers on its platform for a longer time. Besides, it will also work as a marketing tool and the company will not have to depend on other platforms for distribution. Let us tell you that Netflix is ​​exploring many interactive layers including live voting, party games and animated home experiences to make its service seem active.
Netflix said- not a copy of TikTok
Netflix CTO Elizabeth Stone said that her company is not trying to copy short-form video apps. The company’s focus is on following the preferences of the audience. The content visible in this feed will not be user generated and will be extracted from the original programs already present on the platform.
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