This time during Black Friday, people in America have used AI shopping tools extensively. Instead of going to stores amidst the crowd, this time people did price comparison sitting at home and took advantage of huge discounts. According to a report by Adobe Analytics, this time people in America have spent 11.8 billion dollars on Black Friday, which is 9.1 percent more than last year. This is when the unemployment rate in America has reached its highest level in four years and people have less money to spend.
AI tools did wonders
According to Adobe’s report, this time there has been an increase of 805 percent in the traffic coming due to AI on American retail websites, whereas AI shopping tools of big companies like Walmart and Amazon have not even been launched yet. After their arrival, this trend is expected to strengthen further. Suzie Davidkanian, an analyst at a firm called eMarketer, said that now people are using AI tools to get the goods they need quickly. Gift giving can be a stressful task, but AI models have made the process easier and faster.
Due to AI tools, huge sales took place across the world.
Like America, AI has been used extensively for shopping in other countries. People have used AI tools a lot to get discounts. According to a report by Salesforce, AI and AI agents have impacted $14.2 billion in online sales this year. Most of these have come from America alone. This time, even though Americans have spent more than last year, they have been able to buy less goods due to inflation. Last year he had bought more goods at a lower price than this year.
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