India’s Gen-G users are enjoying translated content from other languages. YouTube’s end-of-year report has revealed that 3 out of 4 Gen-G users in India are watching content in other languages. It has been told that 77 percent of such users watched translated or dubbed content from other languages, while 68 percent have included the language or phrases learned through YouTube videos in their common conversation. About 76 percent of Gen-G users are taking the help of YouTube to know about international events.
MrBeast’s bat-bat
According to the report, Gen-G users are liking the content of popular content creator MrBeast. MrBeast’s videos are available in 7 different languages ​​and this channel has got 4.7 crore subscribers from India. This shows that now the content on YouTube is not limited by language boundaries and creators and studios are preparing their content according to different languages. Many Indian content is becoming popular in foreign countries also and many other foreign creators are getting their audience in India. The report also mentions creators like Raj Shamani and Sejal Gaba, who are turning from YouTubers to entrepreneurs.
Creators are benefiting from AI
Creators are benefiting a lot from the advent of AI. With the help of this technology, video production has become easier for them. With the help of YouTube’s features like Inspiration tab, Edit with AI and Auto-dubbing, the time taken to make videos has now reduced. The auto-dubbing feature gives the user the opportunity to reach the entire world without much investment. YouTube’s data shows that the gap between language and geography in India’s digital content space will further reduce next year. For this, the creator will have to take his content to all languages ​​without leaving his cultural identity.
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