Google search market share Dip beLow 90 Percent Since 2015 Bing Yahoo Gain Ground Asia Globally All Details

Google’s search engine market share has fallen below 90% for the first time since 2015. According to the statecounter data, the decline occurred in the end of 2024 in three consecutive months – 89.34%in October, 89.09%in November and 89.73%in December. While the Google is still leading at the global level, the Asian market is said to be an important factor of this decline, as its market share in the US remained largely stable in the US, except for 87.39% declining in November to 90.37% in November. This change has benefited competitors like Bing, Yandex and Yahoo.

Google has been a search giant for decades and even though it is still leading at the global level, but by search engine land Highlight Statecourse done data According to, its market share has fallen below 90 percent. This is reportedly for the first time since 2015.

The report states that Google’s market share fell below 90 percent for three consecutive months during the last three months (October, November and December) of 2024, about a decade ago. At the same time, the stateCounter data shows that in October 2024, Google’s market share was 89.34%. It fell more to 89.09% in November. At the same time, the market share was 89.73% in December.

The search engine land’s insights indicates that it can be a worrying data for Google. Search engine Land suggests that Google’s market share in most areas except Asia remains largely stable. In such a situation, it is revealed that the search giant has been affected by the Asian Market the most. The report further states that competitors like Bing, Yandex and Yahoo have achieved some lost market share of Google.