The fair trade regulator CCI has ordered a detailed investigation into Google’s activity in the online display advertising market on the complaint of the Alliance of Digital India Foundation (ADIF).
The Competition Commission of India (CCI), in its order of Friday, has decided to connect the complaint with an ongoing investigation in similar cases. Director General (DG) has been directed to investigate various alleged practices of Google in online display advertising services and Edtech arbitration services and submit a detailed investigation report.
Google welcomed CCI’s decision
A Google spokesperson said in a statement, ‘We are reviewing the CCI orders. We welcome the CCI’s decision to dismiss a part of the complaint. We are confident that our continuous cooperation with the CCI will confirm that advertisers, publishers and users have consistently benefited from Google’s advertising practices and they fully comply with the competition law. ‘
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ADIF accused Google this
The ADIF has alleged that Google has adopted anti-competition practices at various levels of its advertising technology stack. In its complaint, the ADIF alleged that Google has conducted anti-its services in the Edtech ecosystem, through its several group institutions, by self-conscience, in which its publisher advertising server (DFP) with its advertising exchange (EdX) (EdX), adding and bundling, and access to YouTube advertising inventory access to your demented plateful platforms (DV 3600) Includes to connect with
Market closed for competitive Edtech service providers
The ADIF, representing startups, companies and individuals, also alleged that such practices have not only damaged publishers and advertisers, but also the market for competitive Edtech service providers. The CCI said that the ADIF participation representing the key stakeholders in the start-up and digital ecosystem may provide additional information in the investigation and there is no legal obstacle in connecting the case with the ongoing investigation.
Conduct of Google’s conduct required: Commission
The Commission said that it is prima facie satisfied that investigation of Google’s conduct is necessary under Section 4 of the Act, which is related to the misuse of dominance. He directed that the matter be associated with four current cases and a consolidated report should be submitted after investigation. The CCI said, “The allegations made by the ADIF in the current case are already part of the allegations being investigated in the case (Supra), so according to the provision of Section 26 (1) of the Act, the Commission decides to add the current case.”
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Google denied allegations
However, in its reply, Google denied the allegations. He also said that he works in the competitive Edtech market in India, which includes companies like Jander, Amazon Ads and Trade Desk. He said that his products are connected and not connected to each other.
In a separate order, CCI complaints of dismissal
However, the CCI said that these aspects would be investigated during the investigation. In a separate order, the CCI dismissed a complaint filed against Google by ADIF and concluded that the allegations made had already been investigated and they have been settled in previous cases. The CCI said it did not agree for the reasons given by ADIF to separate its allegations from the issues investigated in the previous orders passed by the regulator.
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